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Scientific Advertising
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Scientific Advertising

Written By : Claude Hopkins
Narrated By : Internet Business Ideas
Publisher : Core Media Productions
Length : 2 hours 2 minutes
Categories : Marketing
Sales
Success
Knowledge & Learning
Our Price : $8.99
Buy Now!
Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

Other Business Audio Books Online you may be interested in:

Business Audio Books are a great way to keep up with the latest trends and developments in management, finance, marketing and human resources. As a busy executive you are most likely hard presed for time and find it difficult to read up on all the business literature you should. With an audio book you can make use of otherwise 'dead' time and listen to your favorite business author whilst on the move.  You can also quite easily learn new skills on develop your strengths even further. These titles are all ready for immediate download online, and before you grab one, you may listen to a sound sample, just click on the title of the business books that interest you:

Mike Stewart - Big Seminar Preview Call - Los Angeles 2004

Mike Stewart - Big Seminar Preview Call - Los Angeles 2004

Written By : Mike Stewart
Narrated By : Mike Stewart
Publisher : Business Audio Publishers Inc.
Length : 1 hour
Categories : Sales
Marketing
Internet
Our Price : $5.25
The complete recording of Mike Stewart for the BigSeminar Preview Call - Los Angeles 2004. More...
Good Business

Good Business

Written By : Mihaly Csikszentmihalyi
Narrated By : Mihaly Csikszentmihalyi
Publisher : Simon & Schuster
Length : 4 hours 30 minutes
Categories : Leadership
Strategy & Business Development
Our Price : $30.00 $15.99
This audiobook reveals how business leaders, managers, and employees can find their "flow" and contribute not only to their own happiness, but also to a just and evolving society. More...
Optimum Mind Performance Series: Affirmations for Enhancing Work Discipline

Optimum Mind Performance Series: Affirmations for Enhancing Work Discipline

Written By : Elizabeth Bohorquez, RN, C.Ht
Narrated By : Elizabeth Bohorquez, RN, C.Ht
Publisher : International Medical & Health Writers, Ltd.
Length : 1 hour 2 minutes
Categories : Management
Training and Development
Motivation
Creativity
Success
Our Price : $19.99
Enhance your work discipline with original Interactive Self-Hypnosis. Program your mind for an effortless & enjoyable approach to getting your work accomplished. More...
Anatomy of Greed

Anatomy of Greed

Written By : Brian Cruver
Narrated By : Mel Foster
Publisher : Brilliance Audio Inc
Length : 10 hours 46 minutes
Categories : True Crime
Biography
Business
Our Price : $24.99
Brian Cruver first entered the "Death Star," Enron's office complex, in March 2001. He was twenty-nine years old, an eager MBA ready to cash in with Enron. More...
Attractor Factor, The

Attractor Factor, The

Written By : Joe Vitale
Narrated By : Joe Vitale
Publisher : Gildan Media Corp.
Length : 6 hours
Categories : Success
Training and Development
Our Price : $24.99
With quiet humor and tender encouragement, Vitale shows you how easy it is to let yourself love, heal, prosper and grow. More...















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