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New York Times: Sales & Marketing
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New York Times: Sales & Marketing

Written By : Michael A Kamins
Narrated By : Grover Gardner
Publisher : Listen & Live
Length : 2 hours
Categories : Sales
Marketing
Our Price : $16.95 $11.25
Buy Now!
Learn the 25 keys to build brand awareness, understand the secrets of advertising and pricing strategies, and effectively integrate the Four P's of marketing to enhance your company's sales effort.

The New York Times Pocket MBA Series is a 12-volume reference tool for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principles of specific areas of business expertise.

The 12-volume series includes:

  • Analyzing Financial Statements
  • Business Financing
  • Business Planning
  • Forecasting Budgets
  • Going Global
  • Growing & Managing a Business
  • Leadership & Vision
  • Managing Investment
  • Organizing a Company
  • Sales & Marketing
  • The Board of Directors
  • Tracking & Controlling Costs

Michael A. Kamins, Ph.D., is an Associate Professor of Marketing at the Marshall School of Business Administration at the University of Southern California. He has published over 30 articles in journals, and has consulted for firms such as AT&T, Canon, Hilton, MGM, and Sony Tristar.

Other Business Audio Books Online you may be interested in:

Business Audio Books are a great way to keep up with the latest trends and developments in management, finance, marketing and human resources. As a busy executive you are most likely hard presed for time and find it difficult to read up on all the business literature you should. With an audio book you can make use of otherwise 'dead' time and listen to your favorite business author whilst on the move.  You can also quite easily learn new skills on develop your strengths even further. These titles are all ready for immediate download online, and before you grab one, you may listen to a sound sample, just click on the title of the business books that interest you:

Fun is Good

Fun is Good

Written By : Mike Veek and Pete Williams
Narrated By : John Ogle
Publisher : Gildan Media Corp.
Length : 7 hours
Categories : Training and Development
Our Price : $19.98 $14.99
Maverick marketing whiz Mike Veeck offers you his simple, no-fail formula for business success! More...
Seven Life Lessons from Noah's Ark: How to Survive a Flood in Your Life

Seven Life Lessons from Noah's Ark: How to Survive a Flood in Your Life

Written By : Michael Levine
Narrated By : Marguerite Gavin and Lloyd James
Publisher : Blackstone Audio Inc
Length : 1 hour
Categories : Business
Our Price : $19.95 $8.99
Using the lessons of Noah's ark, Michael Levine, founder and owner of Levine Communications, based in Los Angeles, offers a lighthearted approach to the serious business of taking stock, taking con... More...
Transforming Leadership

Transforming Leadership

Written By : James MacGregor Burns
Narrated By : Patrick Cullen
Publisher : Blackstone Audio Inc
Length : 10 hours 30 minutes
Categories : Business
Our Price : $34.95 $21.75
Transforming Leadership focuses on the ways that leaders such as Ghandi, Eleanor Roosevelt, and Gorbachev emerged from being ordinary “transactional” deal makers to becoming dynamic agents of major social change who empower their followers. More...
Often Wrong, Never in Doubt

Often Wrong, Never in Doubt

Written By : Donny Deutsch and Peter Knobler
Narrated By : Peter Knobler
Publisher : Harper Collins US
Length : 6 hours
Categories : Business
Biography
Management
Leadership
Strategy & Business Development
Our Price : $29.95 $19.99
Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. He lays out the core principles that propelled him to create tremendous wealth... More...
How to Get Your Point Across in 30 Seconds or Less

How to Get Your Point Across in 30 Seconds or Less

Written By : Milo O. Frank
Narrated By : Milo O. Frank
Publisher : Simon & Schuster
Length : 45 minutes
Categories : Sales
Training and Development
Interpersonal Skills
Success
Our Price : $14.00 $7.99
Milo Frank, former CBS television talent and casting head, shows you how easy it is to get your point across in 30 seconds—and get what you want. More...















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